In short
Mouseflow and Faintrail both record visits to a website so you can watch them back. Mouseflow suits marketers who want heatmaps, funnels, form analytics and feedback surveys beside recordings, with a free plan of 500 sessions a month and published prices. Faintrail suits small and mid-size businesses that mostly watch recordings: every visit comes with a plain-words log of pages, clicks and problems, typed text is never recorded, and each customer chooses whether data is kept in the EU, the UK or the US. Mouseflow keeps data in the EU or the US depending on where the customer is based. Faintrail has no heatmaps and no prices yet.
Side by side
| Faintrail | Mouseflow | |
|---|---|---|
| What you see | Each visit played back beside a plain-words log of pages, clicks and problems (rage clicks, unanswered clicks, unsent forms, errors) | Session replays, heatmaps, a friction score, funnels; form analytics on Premium; feedback surveys on Advanced and above |
| Typed text | Never recorded | Masked by default in fields holding personal data "for most Mouseflow accounts"; an admin can whitelist fields |
| Other privacy defaults | Email addresses, phone and card numbers shown on a page are hidden; pages you mark private aren't recorded | Sensitive form fields and IP addresses left out by default |
| Where data is kept | Hosted by Faintrail, in the EU, the UK or the US: you choose | Hosted by Mouseflow. Customers based in the EU and most other regions: EU (Google Cloud, Belgium). Based in North or South America or Oceania: US. Mouseflow calls these default locations |
| AI | Download up to 100 filtered visits as one text file for the AI assistant you already use. Nothing is sent to an AI automatically | Ask Mina AI on paid plans; Mina AI Insights (beta) and MCP on Premium and Enterprise |
| How long recordings are kept | Replays 30 days and logs 90 days by default, up to a year if you choose | Free 1 month, Essential 3 months, Advanced 6 months, Premium 12 months |
| Price | Not set yet | Free: 500 sessions a month. Essential 25 a month, Advanced 109, Premium 319, all billed yearly (no currency shown). Enterprise on request |
| Set-up | Paste one small script into your site once; we host the rest | A tracking code on your site; also through Google Tag Manager or a WordPress plugin |
Sources, checked 15 November 2026: Mouseflow pricing; Mouseflow sub-processors and storage; Mouseflow: excluding, masking and whitelisting content; Mouseflow and Google Tag Manager. Prices are as Mouseflow shows them; its page shows no currency.
Why teams choose Faintrail
- Choose the country, wherever you're based. Faintrail lets every customer pick the EU, the UK or the US. Mouseflow places data by where the customer is based, in the EU or the US, and lists no UK option.
- Read a visit, don't only watch it. Every visit has a written log beside the replay: Opened /pricing, Clicked "Pay £89", unanswered click. You can skim a visit in seconds, then watch the moment that matters.
- Nothing to whitelist. Faintrail never records what visitors type, on any field, so nobody has to decide which fields are safe as your forms change.
- Hand your AI the visits that matter. Filter, for example to everyone who reached your pricing page and rage-clicked, and download them as one text file for ChatGPT, Claude or whichever assistant you use. Nothing goes to an AI unless you send it.
When Mouseflow is the better choice
- You use heatmaps, funnels or form analytics. Mouseflow has click, scroll and geo heatmaps even on its free plan, and funnels on every plan. Faintrail has none of these today.
- You want to start free, or know the price now. Mouseflow's free plan covers 500 sessions a month, and its paid prices are published. Faintrail has no prices yet.
- You ask visitors for feedback. Feedback surveys come with Advanced and above.
- You want a year of recordings. Premium keeps 12 months.
- You want AI inside the tool. Ask Mina AI answers questions in Mouseflow itself, on every paid plan.
Switching from Mouseflow
- Add Faintrail beside Mouseflow. Both scripts can run at once, so nothing goes dark while you compare.
- Set what to leave out. Mark the pages Faintrail should never record and choose whether it waits for your cookie banner's yes. Mouseflow's privacy settings don't carry over.
- Compare a week of visits. Check that Faintrail shows you what you opened Mouseflow for.
- Keep what you need, then remove Mouseflow. Recordings, heatmaps and funnel history stay in Mouseflow; Faintrail can't import them, and starts from the day you add it.
Questions people ask
Is Mouseflow free?
There's a free plan. It records 500 sessions a month, keeps them for one month, and covers one website. Paid plans start at 25 a month billed yearly, for 5,000 sessions. Faintrail has no prices yet.
Where does Mouseflow store data?
It depends on where the customer is based. Mouseflow's sub-processor page says data for EU-based customers is stored in the EU, and for customers in North America, South America and Oceania in the US. Faintrail lets each customer choose the EU, the UK or the US.
Is Mouseflow GDPR compliant?
Mouseflow publishes its own privacy and GDPR information, and whether any recording tool is used lawfully depends on how it's set up: consent, what's hidden and which pages are recorded. We don't judge another company's compliance. Faintrail gives you less to worry about: typed text is never recorded, private pages are left out, and you choose where the data is kept.
Does Mouseflow have AI?
Yes. Ask Mina AI comes with every paid plan, and Premium adds Mina AI Insights (beta) and an MCP connection for AI tools. Faintrail has no AI of its own; it lets you download visits as a text file to give to the assistant you already use.
Hotjar vs Mouseflow vs Faintrail: which should I choose?
Choose Hotjar or Mouseflow if heatmaps and surveys matter most; both have free plans. Choose Faintrail if you mostly watch recordings and want a written log of each visit, with your data in the EU, the UK or the US. See all the tools side by side.
